The Cone of Uncertainty: Why Estimates Are Often Wrong—and How They Improve Over Time Why are early estimates always wrong? Learn how the Cone of Uncertainty helps teams and stakeholders align expectations as project clarity improves over time.
Why Customer Avatars & Buyer Personas Still Matter in 2025 Wonder if customer avatars still matter in 2025? They do—but now they’re data-driven “modular personas.” Explore how these profiles refine messaging, guide product development, and boost advertising results in a rapidly evolving market.
Which ChatGPT Model is Right for Your Business? (March 2025 Comparison) Explore our detailed comparison of current ChatGPT models as of March 2025—including GPT-4o, GPT-4.5, o1, o3-mini, o3-mini-high, GPT-4o mini, and GPT-4 (Legacy). Discover the strengths and ideal use cases of each model to select the best AI solution for your business needs.
Why Customer Avatars & Buyer Personas Still Matter in 2025 Wonder if customer avatars still matter in 2025? They do—but now they’re data-driven “modular personas.” Explore how these profiles refine messaging, guide product development, and boost advertising results in a rapidly evolving market.