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Segmentation is a bit like sorting fruits and vegetables

Market Segmentation: 4 Categories Every Marketer Should Know

Market segmentation is key to understanding and connecting with your audience. Discover the four essential segmentation categories—demographic, geographic, psychographic, and behavioral—and learn how leveraging each can boost your marketing impact.

The simplest possible model of a system: Input-Process-Output

Understanding the Input-Process-Output (IPO) Model: The Simplest Way to Think About Systems

The Input-Process-Output (IPO) Model simplifies how systems work by breaking them into input, process, and output. It’s an easy way to explain workflows, business processes, and software systems without technical jargon, making it perfect for stakeholder communication and process optimization.