The Cone of Uncertainty: Why Estimates Are Often Wrong—and How They Improve Over Time
Why are early estimates always wrong? Learn how the Cone of Uncertainty helps teams and stakeholders align expectations as project clarity improves over time.
Ryan Grissinger
Why Customer Avatars & Buyer Personas Still Matter in 2025
Wonder if customer avatars still matter in 2025? They do—but now they’re data-driven “modular personas.” Explore how these profiles refine messaging, guide product development, and boost advertising results in a rapidly evolving market.
Market Segmentation: 4 Categories Every Marketer Should Know
Market segmentation is key to understanding and connecting with your audience. Discover the four essential segmentation categories—demographic, geographic, psychographic, and behavioral—and learn how leveraging each can boost your marketing impact.
Understanding the Input-Process-Output (IPO) Model: The Simplest Way to Think About Systems
The Input-Process-Output (IPO) Model simplifies how systems work by breaking them into input, process, and output. It’s an easy way to explain workflows, business processes, and software systems without technical jargon, making it perfect for stakeholder communication and process optimization.
Which ChatGPT Model is Right for Your Business? (March 2025 Comparison)
Explore our detailed comparison of current ChatGPT models as of March 2025—including GPT-4o, GPT-4.5, o1, o3-mini, o3-mini-high, GPT-4o mini, and GPT-4 (Legacy). Discover the strengths and ideal use cases of each model to select the best AI solution for your business needs.
AI-Powered Image Resizing: Fixing Twitter Cropping Issues
Have you ever needed to resize an image without losing important details? I tested several AI tools to expand and crop an image for a Twitter background, and Getimg.ai Resizer delivered the best results. Here’s how it worked for me…
Ezra: The Guiding Light of Polaris Pixels
Every great journey needs a guide. Ezra represents Polaris Pixels’ vision for clarity and innovation, helping businesses navigate technology and strategy. Discover how he shapes our approach.