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Strategy

Illustration of buyer personas—busy families and retired pet owners—showing how Buckeye Pets tailors services to customer needs using avatars and personas.

Why Customer Avatars & Buyer Personas Still Matter in 2025

Wonder if customer avatars still matter in 2025? They do—but now they’re data-driven “modular personas.” Explore how these profiles refine messaging, guide product development, and boost advertising results in a rapidly evolving market.

Segmentation is a bit like sorting fruits and vegetables

Market Segmentation: 4 Categories Every Marketer Should Know

Market segmentation is key to understanding and connecting with your audience. Discover the four essential segmentation categories—demographic, geographic, psychographic, and behavioral—and learn how leveraging each can boost your marketing impact.

How to Choose the Right Tech Stack for Your Growing Business

How to Choose the Right Tech Stack for Your Growing Business

Striking the right balance between cost, efficiency, and scalability can feel like threading a needle. From custom-built solutions to ready-made SaaS tools, the choice isn’t easy. But the right tech stack can empower your business to grow smarter and faster. Which option fits your goals? Discover now! The Dilemma:

Why Digital Transformation Fails (And How to Get It Right)

Why Digital Transformation Fails (And How to Get It Right)

For many businesses, digital transformation feels like a risky leap. Yet ignoring it can leave you behind. Discover why transformations fail and how to guide your business toward success with clear strategies, engaged teams, and the right mindset.