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Strategy

Vintage computer displaying README.TXT with humans and AI agents interacting with holographic data, symbolizing the bridge between human documentation and machine execution.

README Files: The 50-Year-Old Pattern That's Perfect for the AI Age

README files have survived 50 years because they solve a fundamental problem: disorientation. What helped programmers navigate code in the 1970s now helps AI agents understand your projects in 2024. Discover the COMPASS system—a simple documentation pattern that works for humans and machines.

Ohio county map showing market opportunity scores for HVAC, plumbing, and roofing companies with color-coded density analysis

Stop Guessing Where to Expand: A Data-Driven Approach to Market Selection

Most home services companies invest $500K+ in new locations based on gut feel. I built an interactive tool using Census data and business registrations to identify the best expansion markets in 30 seconds. The difference between right and wrong market? $2-3M in revenue over three years.

Illustration of a person using Google NotebookLM surrounded by icons for video, notes, and mind maps.

What Is Google NotebookLM? A Friendly Beginner’s Guide (October 2025)

Discover how Google’s NotebookLM transforms the way you learn, research, and create. This AI-powered tool turns your documents, web pages, and videos into interactive study guides, podcasts, and mind maps — making complex topics simple and engaging.

A modern illustration of a confident fox in a business suit standing on an upward arrow, surrounded by icons like pie charts, graphs, and a lightbulb representing strategy.

Comparative Analysis of Four Strategic Business Frameworks

A side-by-side breakdown of the BCG Matrix, McKinsey/GE Matrix, Product Life Cycle, and Ansoff Matrix—explaining how they guide business growth, resource allocation, and innovation strategy.

Illustration of an anchor embedded in the ocean floor beneath a glowing compass, symbolizing stability and strategic direction in SWOT analysis.

SWOT Analysis Explained: How to Use It Effectively Across Business Strategy

Unlock the true power of SWOT analysis. Learn how to apply this timeless strategic tool across long-term planning, medium-range programs, and short-term projects—so your team speaks the same language and makes smarter decisions faster.

The 9 Pillars of Product‑Centric Communication

The 9 Pillars of Product‑Centric Communication

A practical framework for product managers to communicate with clarity, empathy, and strategic intent across teams and stakeholders.

Illustration of buyer personas—busy families and retired pet owners—showing how Buckeye Pets tailors services to customer needs using avatars and personas.

Why Customer Avatars & Buyer Personas Still Matter in 2025

Wonder if customer avatars still matter in 2025? They do—but now they’re data-driven “modular personas.” Explore how these profiles refine messaging, guide product development, and boost advertising results in a rapidly evolving market.