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Marketing

Illustration of buyer personas—busy families and retired pet owners—showing how Buckeye Pets tailors services to customer needs using avatars and personas.

Why Customer Avatars & Buyer Personas Still Matter in 2025

Wonder if customer avatars still matter in 2025? They do—but now they’re data-driven “modular personas.” Explore how these profiles refine messaging, guide product development, and boost advertising results in a rapidly evolving market.

Segmentation is a bit like sorting fruits and vegetables

Market Segmentation: 4 Categories Every Marketer Should Know

Market segmentation is key to understanding and connecting with your audience. Discover the four essential segmentation categories—demographic, geographic, psychographic, and behavioral—and learn how leveraging each can boost your marketing impact.