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Estimation

Ohio county map showing market opportunity scores for HVAC, plumbing, and roofing companies with color-coded density analysis

Stop Guessing Where to Expand: A Data-Driven Approach to Market Selection

Most home services companies invest $500K+ in new locations based on gut feel. I built an interactive tool using Census data and business registrations to identify the best expansion markets in 30 seconds. The difference between right and wrong market? $2-3M in revenue over three years.

Four professionals in a conference room reviewing the Cone of Uncertainty chart on a screen.

The Cone of Uncertainty: Why Estimates Are Often Wrong—and How They Improve Over Time

Why are early estimates always wrong? Learn how the Cone of Uncertainty helps teams and stakeholders align expectations as project clarity improves over time.